Kliendi rõõm on meie rõõm

Eestis ei tule ettevõtlikkusest puudu. Meil on rõõm teatada, et Eesti oma tarkvaraarendus TaxiPal võitis eile, 24. oktoobril, NAVTEQ'i ülemaailmse asukohapõhiste teenuste võistluse. Seega on tegemist maailma parima utiliidiga, mille abil tulevikus endale taksot tellida. Euroopa Liidus hakkab teenus tööle selle aasta novembris, uusi lisavõimalusi hakkab programm pakkuma vastavalt nende arengule.

Brand Manual aitas T+1 Solutionsit TaxiPal'i kaubamärgi, graafilise kasutajaliidese, programmi sisearhitektuuri ning presentatsiooni loomisel.

Viide artiklile "Technology Today's"

Oma kontor!

Asume nüüd aadressil Roseni 7c-IV, Rotermanni kvartal.

Tere tulemast!

Unbranding Starbucks

A curious thing happened to Starbucks – they abandoned all corporate branding in some of their shops. Why did they do it and was it worth it – here's an opinion.

Meist kirjutatakse

Best Marketing võttis vaevaks intervjueerida ühte meie partneritest. Siin on lugu.

Our friends at Harvest

Starting a company is hard work. Trying to balance costs with potential income is hard, so it is nice to know that there are companies out there willing to help a start-up get up on its own two feet. One of these companies is Harvest. It offers business a time-tracking and billing system online at a reasonable price. For start-ups it is even possible to get it for free (if you ask nicely). We did.

Then they asked us for an interview and sent us a Q&A. Here are the answers: http://www.getharvest.com/blog/2009/08/interview-with-brand-manual-a-company-policy-of-generosity/

Enjoy

Branding is useless…

… if it's treated as a cosmetic makeup. One can't "brand" product's problems away – that's why we prefer to look under the skin. First make it work, then shout about it, not the other way around.

Read more:

The Downsides of Branding by Rosabeth Moss Kanter

How teenagers consume media

Morgan Stanley published a very interesting and insightful research paper done by a 15 y.o. intern. It details the media consumption habits of teenagers. You can find the full research paper through this link (care of the Guardian newspaper): http://www.guardian.co.uk/business/2009/jul/13/teenage-media-habits-morgan-stanley

Enjoy!