Unbranding Starbucks

A curious thing happened to Starbucks – they abandoned all corporate branding in some of their shops. Why did they do it and was it worth it – here's an opinion.

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Our friends at Harvest

Starting a company is hard work. Trying to balance costs with potential income is hard, so it is nice to know that there are companies out there willing to help a start-up get up on its own two feet. One of these companies is Harvest. It offers business a time-tracking and billing system online at a reasonable price. For start-ups it is even possible to get it for free (if you ask nicely). We did.

Then they asked us for an interview and sent us a Q&A. Here are the answers: http://www.getharvest.com/blog/2009/08/interview-with-brand-manual-a-company-policy-of-generosity/

Enjoy