Tuesday, December 18, 2012

A real Christmas journey

'Tis the week before Christmas and panic has finally broken loose. Where can I get that new gadget? Where do they sell that cuddly bear? And why, oh why, didn't I start shopping earlier? Say, in July?

One of the main tools of service design is the customer journey. It clearly illustrates how people spend more time around your service, than actually using it, and equally demonstrates that if you knew what precedes and follows your contact with the customer, you might gain some valuable insight.

So this Christmas, allow us to illustrate what Christmas actually looks like, from an average adult's point-of-view with our tongue-firmly-in-our-service-design-cheek.

Merry Christmas from Brand Manual

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Monday, December 17, 2012

How to create great packaging in two days

The packaging design course Dan was conducting at the British Higher School of Design in Moscow past summer caught the attention of the leading Russian packaging webizine 'What the Pack?'. 

How did the young Russian designers react to a Scandinavian approach? Here's a thorough interview, plus a visual review of the results. 

The outcome was really surprising, considering the ultra-tight timeframe. But it was a lot easier to direct, hence the exercise was rooted in a real project Brand Manual is engaged in - and we had gone through a thorough Discovery process by then. Building a house is a snap once you have a strong foundation ready and you know in what surroundings it will stand.