Monday, July 27, 2009

Branding is useless…

… if it's treated as a cosmetic makeup. One can't "brand" product's problems away – that's why we prefer to look under the skin. First make it work, then shout about it, not the other way around.

Monday, July 13, 2009

How teenagers consume media

Morgan Stanley published a very interesting and insightful research paper done by a 15 y.o. intern. It details the media consumption habits of teenagers. You can find the full research paper through this link (care of the Guardian newspaper):