Extending a brand beyond the borders of your product category has a lot of opportunities. Here's a study that brings out some substantial threats of such an extension - cross-category competition for one.
Monday, May 16, 2011
The Perils of Lifestyle Branding
Extending a brand beyond the borders of your product category has a lot of opportunities. Here's a study that brings out some substantial threats of such an extension - cross-category competition for one.
Subscribe to:
Posts (Atom)
Posts
