… if it's treated as a cosmetic makeup. One can't "brand" product's problems away – that's why we prefer to look under the skin. First make it work, then shout about it, not the other way around.
Monday, July 27, 2009
Branding is useless…
… if it's treated as a cosmetic makeup. One can't "brand" product's problems away – that's why we prefer to look under the skin. First make it work, then shout about it, not the other way around.
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