Monday, May 16, 2011

The Perils of Lifestyle Branding


Extending a brand beyond the borders of your product category has a lot of opportunities. Here's a study that brings out some substantial threats of such an extension - cross-category competition for one.

1 comment:

  1. Excellent news to someone like me who can't afford grass fed beef. Thanks for the post!
    Industry Services Agencies

    ReplyDelete